Welcome to

Who are we?

Record label and digital distribution

Born out of a group of independent musicians from across the globe, Florecilla Records is an exclusive, invite-only label and distribution service for original peaceful instrumentals with focus on acoustic and Spanish guitar music.

From contemporary to classical musicians, Florecilla hosts and promotes over 80 premium guitar artists from around the world.

Building a strong reputation for premium customer service, Florecilla artists receive priority assistance throughout the distribution process and top tier editorial DSP pitching.

As we have become leaders in the instrumental guitar space, Florecilla is constantly looking to expand its offering and is always interested in finding and supporting new artists.

Our Services

Florecilla artists have their releases pitched to editorial curators at DSPs such as Spotify, Deezer, Apple, Pandora and Youtube. We have direct DSP contacts for the best opportunities.

Playlist Pitching

Florecilla Records has a direct relationship with renowned distributor GYROstream. Florecilla operates as its own sub distribution service, so all of your services are in one place!

Distribution

Florecilla Records has a strong community following on social media, and we are committed to showcasing your releases, artist profiles and creative wins on our various platforms.

Social Support

As an add on to the regular release services, Florecilla artists are able to tap into service offerings such as Marketing + Brand Building to increase your success in the market. We can help you to build an online presence, set up paid ad strategies, and invest in audience building and engagement.

Marketing

At Florecilla, you don’t need to ‘sign’ to us as you would a regular label. We can offer support release-by-release.

Non-Exclusive Deal

We have the support of a dedicated Sync expert who is consistently looking out for opportunities for Florecilla artists worldwide. Releasing with us makes it accessible to our Sync team for pitching your music for use in visual content, i.e. movies, tv, video games, advertising.

Instrumental

Production library

Community

Support

Florecilla Records has a strong community focus, promoting collaboration and artist support across the label. This includes independent artist playlists and more.

From social media promotion to features on our popular independent playlists, Florecilla is committed to promoting your Acoustic releases in the most effective way.

Promotion

What do our Artists have to say?

  • Agustín Amigó

    “As a guitarist and composer focusing on relaxing guitar music Florecilla is the perfect label for me.”

  • Juan Martínez Pérez

    “Unlike the impersonal landscape of digital music, Florecilla genuinely value human connections, proving to be exceptionally reliable and consistently responsive. A true haven for artists seeking unparalleled support.”

  • Karin Schaupp

    “Joining Florecilla has been a very good decision for me- I feel supported, the upload process is super easy and the staff are reliable, helpful and genuinely lovely to work with.”

  • Dan Barracuda

    “One thing I love about being part of Florecilla is the consistency - the dedication to high quality music being delivered in a timely manner. I appreciate how communicative everyone is at the label. I can't think of a better home for my guitar music!”

  • Ulli Boegershausen

    "Florecilla Records has grown to become the premier streaming label for calm, relaxing acoustic guitar music. With playlists and extensive networking, there is always great communication with those responsible for the label.”

  • Sönke Meinen

    “I am very grateful for the professional cooperation with Florecilla, which is my foundation for a successful streaming release strategy. Every recording I have released through Florecilla has reached a far bigger audience than all my other releases”

  • Lester Paredes

    “Florecilla is in my life a platform of love and health! The music and artist who are part of Florecilla are making this music industry more sensitive and human. I’m grateful for it.”

  • Pablo Briceno

    "Florecilla has been a fundamental part of my growth as a recording artist in these times when streaming dominates music distribution. They are professionals who understand the industry and its constant changes, offering fast distribution and support in important streaming platforms as well as valuable guidance for playlist placement, so we can focus more on making and recording music."

  • Char and Steve - The Bare Bones, Whalebone, Earthbone

    “Florecilla Records is an amazing family of guitar focussed artists that has helped us grow and reach new audiences with our music. To have a genre specific indie label that values our music, takes an interest in our careers and also offers unparalleled artist support has been priceless to us.”

 FAQs

  • Florecilla is an invite-only program, so if you’re interested in joining us, we recommend reaching out to us using the contact form on our website - www.florecilla.com/contact

  • There are no upfront costs for Florecilla Records. When you are registered as a Florecilla Records artist, we offer free uploads to our platform, dedicated support and ‘stirring’ through our existing playlists that already have a respectable following, all of which is covered by a commission rate on our end.

  • No, we are a non-exclusive program so you are not locked into us at any point.

  • We pitch directly to Spotify, Apple, Youtube, Deezer, Pandora and more DSPs globally.

  • To reap all the rewards of releasing as part of the Florecilla calendar, we accept one editorial pitch per artist moniker per month. These all need to be high quality, calming, classical or acoustic guitar tracks. The Florecilla label as a whole releases 5-10 tracks per week.

  • When you release a track through Florecilla Records, you are automatically added to playlists with up to 25k followers on Spotify. You can find these playlists at our Spotify profile or on the home page of our website.

Want to know more about Florecilla?

Reach out via this contact form, or contact Annika at artistsupport@florecilla.com.

Annika Pine

Florecilla Manager/Distribution Support